Peek behind Leona’s summer photoshoot through a resident’s eyes!

From among the residents, Arina was selected as the model — a surprise invitation she hadn’t expected. She had originally applied after stumbling across the casting notice in the MyLeona app while booking a sauna session, but had since forgotten about it. When the invitation finally arrived, she felt both joy and nerves: “I wondered if I was truly suited for this role and whether I could pose, since I’m not a professional model.”

The day soon showed there was no need to worry. Within minutes, the nerves were gone. The team’s warm welcome and the atmosphere created by Janita made the whole experience relaxed and fun: “Janita gave clear guidance and paid attention to the smallest details, but at the same time she allowed me to be myself. I felt confident and was able to enjoy the day.”

The shoot was also filled with lighthearted moments. During the park picnic scene, the group was supposed to play tic-tac-toe in a notebook, but suddenly no one could remember the rules. Later, during the ice cream scene, the sun quickly melted the treats, dripping down hands in just a few minutes. “It brought such an authentic summer feeling,” Arina recalls.

The experience also changed the way Arina looks at advertisements: “I was surprised that ordinary people are chosen as models too. I’ve started to see ads differently and understand how much work goes into them.”

For Arina, the photoshoot was a wonderful and unforgettable experience.

Arina has lived in a Leona home for four years: “From the moment we moved in, it felt cozy and warm. Everything is designed so that you can feel comfortable and at ease.”