Leona – Effortless Living
Leona is a new residential brand born from a simple yet meaningful idea: living shouldn’t be complicated.
We started developing Leona at the end of 2023 with one clear goal – to make everyday life at home easier. We want you to focus on living your life, while we take care of the rest.
Where It All Began?
From the very beginning, our brand was built with the resident in mind. In spring 2024, we partnered with the Swedish branding agency Bold Scandinavia to create a unique visual identity and name for our new housing brand. Out of hundreds of name ideas, one stood out immediately: Leona. Easy to pronounce, easy to remember – and strong yet friendly, just the way we wanted.
MyLeona – App That Makes Everyday Living Easier
At Leona, our core idea is simple living. That’s why we brought it to life from day one with MyLeona, a resident app designed to simplify everyday life at home. MyLeona puts everything important about your home right at your fingertips – always available, always easy to use.
Through the app, you can manage key aspects of your rental living, receive timely updates, and contact customer service anytime, anywhere. MyLeona is available for download on the Apple App Store and Google Play, and there’s also a web version called OmaLeona.
Exclusive Benefits and Services – Just for Leona Residents
Leona is more than just a home – it’s a community and your companion in everyday life. With MyLeona, you get access to a wide range of resident-only benefits through our partners, from lifestyle perks to travel discounts. These exclusive offers are available only via the app – just one more reason to make Leona part of your daily life.
Practicality in the Details
MyLeona also makes everyday practicalities easier. For example, if your building has a shared laundry room, you can book a slot directly through the app – no more old-school booking books or crowded bulletin boards. Small details make a big difference when they’re designed with smooth daily living in mind.
We believe a home is more than just a place – it’s a feeling. And that’s exactly what we want to build with you, every single day.
Leona – Naturally at home.
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